Effective Date: July 29, 2026
Last Updated: July 29, 2026

LIUSU respects and protects your privacy. This Privacy Policy explains how we collect, use, retain, share, and protect your personal information, as well as the rights available to you, when you visit liusu-jewelry.com, create an account, purchase products, subscribe to brand communications, or contact us.

1. Who We Are

This website is operated under the LIUSU brand by Liusu Jewelry (HK) Limited. In relation to personal information collected through this website, we are the relevant personal information processor or data controller.

Country or Region of Registration: Hong Kong SAR, China
Privacy Contact Email: info@liusu-jewelry.com

Unless required by law, we do not publish the names of legal representatives, private telephone numbers, identity documents, bank account details, or other unnecessary information in this Policy.

2. Scope of This Policy

This Policy applies to:

• The official LIUSU website and online store;

• WooCommerce account, shopping cart, and checkout functions;

• Order payments, international shipping, returns, exchanges, and after-sales services;

• Contact forms, customer service, and email communications;

• Brand updates, marketing emails, and related subscription services; and

• Essential plugins and third-party services connected to this website.

Third-party payment platforms, logistics providers, social media platforms, and external websites may process your information independently in accordance with their own privacy policies.

3. Information We Collect and Use

3.1 Website Usage and Device Information

When you visit the website, we may automatically collect:

• Your IP address and approximate country or region;

• Browser type, device type, and operating system;

• The date and time of your visit, pages viewed, and referring page;

• Cookies, session identifiers, and shopping cart status; and

• Website errors, security logs, and access records.

We use this information to operate the website, optimize page display, analyze website traffic, troubleshoot technical issues, prevent fraud, and maintain website security.

3.2 WooCommerce Account Information

If you create an account, we may collect:

• Your name or nickname;

• Email address and telephone number;

• Encrypted login credentials;

• Billing and shipping addresses;

• Account settings and order history; and

• Wishlist or saved-item information, if enabled.

You may also check out as a guest without creating an account. Guest orders will still retain the information necessary to complete the transaction but will not automatically be linked to a registered account.

3.3 Shopping Cart and Order Information

When you add a product to your shopping cart or place an order, we may collect:

• Product name, style, size, quantity, and price;

• Order number, order date and time, and order status;

• Currency, discounts, taxes, and shipping charges;

• Recipient name, email address, and telephone number;

• Country or region, city, postal code, and full shipping address;

• Order notes that you choose to provide; and

• Return, exchange, refund, and after-sales service records.

We use this information to process orders, arrange payment, complete international shipping, send transactional notifications, provide after-sales service, and resolve transaction disputes.

If you provide information relating to another recipient, please ensure that you have obtained that person’s authorization.

3.4 Payment Information

Online payments are generally processed by third-party payment providers.

Depending on the payment method, the payment provider may collect your name, billing address, card information, or payment-account information. We generally do not directly receive or retain complete card numbers, payment passwords, or card security codes.

Our WooCommerce website may receive and retain the following payment-result information:

• Payment channel;

• Transaction reference number;

• Payment amount, currency, and status;

• Payment date and time; and

• Limited account information returned by the payment provider, such as the card brand or last digits.

Payment providers may independently process your information to prevent fraud and comply with financial regulatory obligations. Please also review the relevant provider’s privacy policy.

3.5 International Shipping and Customs Clearance

To deliver products, we may provide the following information to logistics, warehousing, carrier, delivery, and necessary customs-clearance providers:

• Recipient name;

• Telephone number and email address;

• Shipping address;

• Parcel details and necessary order information; and

• Declaration information required by customs authorities.

If cross-border shipping legally requires identity documents, tax identification numbers, or other identity information, we will explain the purpose and necessity before collecting it.

3.6 Customer Service and After-Sales Support

When you ask about a product, contact us, or request a return or exchange, we may collect:

• Your name, email address, telephone number, and order number;

• Email, form-submission, and online communication records;

• Product photographs or videos that you provide;

• Proof of purchase, shipping records, and refund information; and

• Other information necessary to resolve the matter.

We use this information to respond to inquiries, verify transactions, and process returns, exchanges, refunds, repairs, complaints, and disputes.

3.7 Brand Communications and Marketing

When you voluntarily subscribe to LIUSU electronic communications, we will use the email address or telephone number you provide to send information about new products, brand stories, events, and offers.

Marketing subscriptions are entirely voluntary and are not required to complete a purchase. You may unsubscribe at any time by clicking the unsubscribe link in an email or by contacting us.

Unsubscribing from marketing communications will not affect order confirmations, shipping updates, security alerts, or after-sales notifications.

3.8 Reviews and Public Content

If the website enables product reviews, customer photographs, or comments, content that you voluntarily submit—including your nickname, review, and images—may be displayed publicly.

Please do not include identity documents, detailed home addresses, telephone numbers, payment-account information, or another person’s personal information in public content.

3.9 Fraud Prevention and Security Information

We may use device, network, account, and order information to identify unusual logins, malicious access, unauthorized card use, fraudulent orders, or other security risks.

Payment providers, security providers, and fraud-prevention service providers may also conduct risk assessments under their own rules. We will not make decisions that produce significant legal effects for you solely through automated processing, except where permitted by law or necessary to complete a transaction.

4. Legal Bases for Processing Information

Depending on the laws applicable in your country or region, our legal bases for processing personal information may include:

• Performance of a contract: processing orders, payments, shipping, refunds, and after-sales services;

• Compliance with legal obligations: complying with tax, accounting, customs, consumer-protection, and regulatory requirements;

• Legitimate interests: protecting website security, preventing fraud, maintaining services, resolving disputes, and improving our business;

• Your consent: sending marketing communications, using non-essential cookies, or processing information for which consent is legally required; and

• Protection of vital interests or other grounds permitted by applicable law.

You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

5. Sensitive Information

We do not primarily seek to collect sensitive personal information.

Payment or refund account information, identity documents, precise location data, and other information classified as sensitive in certain countries or regions may constitute sensitive personal information.

We process such information only when genuinely necessary to complete a payment, issue a refund, complete customs clearance, verify identity, or comply with a legal obligation, and we apply stricter safeguards. Where the law requires separate or explicit consent, we will request your consent before processing.

Please do not send complete card numbers, payment passwords, or other unnecessary sensitive information to us by ordinary email.

6. Cookies and Similar Technologies

WordPress, WooCommerce, and related plugins may use cookies, local storage, and similar technologies.

6.1 Essential Cookies

Essential cookies are used to:

• Maintain website and security functions;

• Remember products in your shopping cart;

• Identify shopping sessions;

• Maintain login status; and

• Complete account verification and checkout.

These may include woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_*, and WordPress login or security cookies. Specific cookie names may change as versions and plugins are updated.

Disabling essential cookies may prevent the shopping cart, login, or checkout functions from operating correctly.

6.2 Functional Cookies

Functional cookies remember language, currency, country or region, and other page preferences.

6.3 Analytics Cookies

If website analytics services are enabled, analytics cookies help us understand traffic, page performance, and how visitors use the website.

6.4 Advertising Cookies

If advertising or social media promotional services are enabled, related cookies may be used to measure advertising performance, limit repeated displays, or provide relevant promotional content.

Where required by applicable law, non-essential cookies—including analytics and advertising cookies—will be enabled only after you provide consent.

You may change your choices through the website’s [Cookie Settings] or your browser settings. Withdrawing cookie consent will not affect the lawfulness of processing carried out before the withdrawal.

7. Who We Share Information With

We do not sell your personal information in exchange for money.

To operate our cross-border online store, we may provide necessary information to the following categories of service providers:

7.1 Website Hosting and Technical Service Providers

Hostinger, or the providers that actually supply server hosting, databases, content delivery, security protection, and backup services, may process website account, order, log, and technical information.

7.2 Payment Service Providers

We may provide the information necessary to complete transactions to the credit-card, PayPal, local-payment, or other payment providers that we actually enable.

7.3 Logistics and Customs-Clearance Providers

Logistics, warehousing, carrier, delivery, and customs-clearance providers will receive the recipient and order information necessary to complete shipping.

7.4 Email and Customer-Service Providers

If we use third-party email, SMS, subscription, or customer relationship management services, the relevant providers may process your contact details, subscription status, and necessary communication records.

7.5 Analytics and Advertising Providers

If you consent to analytics or advertising cookies, the relevant providers may receive device, cookie, page-visit, and promotional-interaction information.

7.6 Professional Service Providers

Where necessary, accountants, auditors, insurers, legal advisers, or dispute-resolution bodies may process information relevant to their services.

7.7 Competent Authorities

Where required by applicable law, court order, customs authority, or regulatory requirement, we may lawfully provide the necessary information.

For details of specific providers, processing purposes, and privacy policies, please refer to our [List of Third-Party Services and Information Sharing].

Installing WordPress or WooCommerce alone does not necessarily mean that customer information is sent to WordPress.org, WooCommerce, or Automattic. Such data transfers may occur only when we enable their cloud services, payment services, account connections, or related plugins.

8. International Data Transfers

LIUSU is a cross-border online store. Your information may be transferred to or stored in:

• The country or region where the website servers are located;

• The country or region where our business operations and customer-service teams are located;

• The countries or regions where our payment, logistics, email, and technical service providers are located; and

• The destination country or region of your order.

The data-protection standards in those countries or regions may differ from those in your location.

Where required by applicable law, we will implement appropriate safeguards for cross-border transfers, such as entering into Standard Contractual Clauses, using recognized transfer mechanisms, conducting risk assessments, or obtaining necessary consent.

If you are located in the European Economic Area or the United Kingdom, you may contact us for information about the safeguards applicable to relevant transfers.

9. How Long We Retain Information

We retain information only for as long as necessary to fulfill the relevant processing purposes, comply with legal obligations, and resolve disputes.

We generally apply the following standards:

• Account information is retained until the account is closed, or until the account has remained inactive for a reasonable period;

• Unpaid, failed, or cancelled order information is retained until we confirm that no further fulfillment, risk review, or dispute handling is required;

• Completed orders and payment, shipping, and refund records are retained in accordance with applicable tax, accounting, customs, and consumer-protection requirements;

• Customer-service and after-sales records are retained until the matter is resolved and a reasonable dispute-handling period has passed;

• Marketing subscription information is retained until you unsubscribe;

• We may retain a minimal suppression record to prevent marketing messages from being sent again after you unsubscribe;

• Security logs are retained in accordance with website-security needs and applicable legal requirements; and

• Cookie retention periods are stated on the Cookie Settings page.

When the applicable retention period expires, we will delete or anonymize the information. Information that must be retained by law will be used only for compliance, audit, or dispute-resolution purposes and will no longer be used for marketing.

10. Your Rights

Depending on applicable law, you may have the right to:

• Understand how we process your information;

• Access or obtain a copy of your personal information;

• Correct or supplement inaccurate information;

• Request deletion of information where the legal requirements are met;

• Restrict certain processing activities;

• Object to processing based on legitimate interests or for direct marketing;

• Withdraw consent that you have previously provided;

• Close your account;

• Request data portability where the legal requirements are met;

• Object to certain automated decision-making; and

• Lodge a complaint with your local data-protection or consumer-protection authority.

You may submit a request through your WooCommerce account functions or by contacting our privacy email address.

To prevent unauthorized access to information, we may ask you to verify your email address, order details, or other necessary identity information. We will respond within the time required by applicable law.

Certain order information may not be immediately deleted because of tax, accounting, fraud-prevention, customs, or dispute-resolution obligations. In such cases, we will explain the reason and restrict other uses of the relevant information.

If you are located in a U.S. state that grants rights such as opting out of the sale or sharing of personal information, you may submit a request through [Cookie Settings] or our privacy email address. We do not sell personal information in exchange for money. If applicable law treats advertising cookies as “sharing,” you may opt out through Cookie Settings.

11. Children

This website and its products are primarily intended for adults and are not marketed to children.

Users who have not reached the age at which they may independently consent or enter into contracts under the laws of their country or region should use this website only with the consent and guidance of a parent or guardian.

If we discover that we have collected a child’s information without appropriate parental or guardian consent, we will take reasonable steps to delete it. Parents or guardians may contact us through our privacy email address.

12. Information Security

We implement technical and organizational measures appropriate to the relevant risks, including:

• HTTPS encryption in transit;

• Account and administrative-access controls;

• Password encryption and login protection;

• Security updates for the website, themes, and plugins;

• Data backup and recovery measures;

• Security monitoring and protection against malicious access; and

• Access management for service providers and personnel.

No method of transmission or storage over the internet can be guaranteed to be absolutely secure. Please protect your account password and verification codes, and do not send payment passwords or complete card details through insecure channels.

If an information-security incident occurs that may affect your rights and interests, we will promptly take remedial measures and provide notifications and reports as required by applicable law.

13. Third-Party Links

The website may contain links to payment platforms, social media platforms, partner websites, or other third parties.

Third-party websites have their own privacy policies and terms of service. After leaving the LIUSU website, please review the relevant third party’s privacy notice.

14. Changes to Our Business

If LIUSU undergoes a merger, acquisition, reorganization, asset transfer, or change of operating entity, personal information may be transferred as part of the relevant business.

We will identify the new information controller as required by law and require it to continue protecting your information in accordance with this Policy and applicable law. If the new controller changes the original purposes or methods of processing, it will obtain any authorization required by law.

15. Updates to This Policy

We may update this Policy to reflect changes in our business, plugins, payment methods, service providers, or legal requirements.

The updated Policy will be published on this page and the “Last Updated” date will be revised. If a change may significantly affect your rights, we will notify you through a website notice, checkout notice, email, or other appropriate method.

Where the law requires renewed consent, we will obtain it before carrying out the relevant processing.

16. Contact Us

If you have any questions, comments, or complaints regarding this Policy, our processing of personal information, or your rights, please contact:

LIUSU Privacy Team
Email: info@liusu-jewelry.com

Please include “Privacy Request” in the subject line and describe the type of request you are making. We may ask you to provide an order number, account email address, or other information necessary to verify your identity.

If you are dissatisfied with our response, you may lodge a complaint with the data-protection, privacy, or consumer-protection authority that has jurisdiction in your location.

© 2026 LIUSU